The word brand comes from branding cows…people took it so far that they would spend lesser time inspecting cows that had a trusted brand on it.
Brand value, brand recall and brand loyalty in a nutshell.
Two decade long existence, never dealt with cows. But have dealt with brands…connections, symbolism’s and of course, messaging And a lot if I dare say so… Generating qualified leads has been one of those small tricks up the sleeve which was pulled in place of the pigeon! Holy Cow!
Enjoyed the journey and trust the clients did too, as most of them have been around for over a decade. However ‘have been surprised by my clients quite frequently and consistently. Why do they come back?
Have often wondered. Never pitched, never advertised and don’t even give out business cards very often.
Maybe it’s because of the way the cows were branded…or maybe they’d need a reason to hang out…or maybe the Gin…or is it the brain. Now I can plot to the next big thing.
on a more practical note, the only thing that stood fast in the journey is an open mind exuberant and as wild eyed as ever. Of course the next big product idea is just around the corner.
Usually a touch too lazy to really go sell, because normally have enough business to keep working about 36 hours a day if I could find that time. Reminds me about the Fatboy Slim tee that read “I’m already #1, so why try harder”. Actually busy plotting the next attempt each night inspired from Gin and the Brain.
“Gee, Brain, what do you want to do tonight?”
The same thing we do every night, Gin— …